1. Start and focus to the smallest viable audience.
2. Who's for & What 's for?
3. Solve interesting problem, with generosity.
4. Choose people who you want to serve & you care.
5. What change you want to make to people who you care?
6. Don't selfish.
7. Earn the attention, develop the trust.
8. Instead of looking for customers for your products. You seek out products/servics for the tribe.
9. Stop create average product, Create remarkable product instead - purple cow.
10. Create something that worth people talk to.
11. Create something that increase people status when they talk about your product.
12. How to create remarkable product - be clear and specific who's for & What's for?
13. Management is to do yesterday result with more efficient, better, safer.
14. Leader is lead without compass , go first, to something dont know its work or not, no manual.
15. Ship your work everyday and you will be creative and innovative.
16. Creative work is to do things that might be work or might be not work.
17. If you sell a birthday cake and people get the birthday cake as they expect then it is a normal, it is average product. But if they get feeling good from her husband, from her spouse, from her love then it is a remarkable product.
P/s - list akan sentiasa ditambah apabila dapat info baru.
